Redesigning a website entirely with AI:
Exploring how modern UX workflows shift with AI tools
Context
Real project/ Thesis
Stakeholder collaboration
Role
UI/UX Designer
Content Researcher
Duration
2 weeks
Tools
ChatGPT, Gemini, Figma, UXfolio,
Miro, Lovable, Figma make, Claude.
OVERVIEW
Why AI approach?
AI tools are reshaping how designers ideate and iterate
This project explores AI as a core UX collaborator
PROBLEM
Website to redesign
The Grand Hotel is a communal hub in central Augsburg that blends hospitality with social impact. There are 4.3k monthly visitors on their website ut not nearly enough translations. Hence, I am redesigning the website to improve clarity, engagement, and donations.
Home page of Grandhotel
AI PROCESS
From prompting to design decisions
Step 1: Understanding the problem (human work):
Talking to stakeholder of grandhotel to understand goals and constraints.
Taking surveys of people already workijg and vlounteering there.
Step 2: Learning to prompt as a designer
Step 3: Generating & comparing AI outputs:
Generating a detailed prompted from LLM, and feeding it to different platforms.
Evaluated AI-generated outputs and selected the strongest direction
Step 4: Human judgment & iteration
Reviewed iterations with stakeholders and translated feedback into prompts
Executed design changes within the same day
WEBSITE DESIGN
Redesign- prompting to design decisions
Home page
Final Design
The redesigned homepage clearly communicates what Grand Hotel is, what it offers, and why it matters. Information is prioritized through simple language and clear hierarchy, before inviting users to support the initiative.
Before
After
Guiding to 4 main website elements. Events, room, cafe and how to get involved.
Donations
Final Design
Clarifies how donations are used and what they support
Replaces generic “Donate” prompts with meaningful context
Encourages support through understanding, not repetition
Before
After
Breaking down the chart and making it transparent makes people donate more.
Volunteership option
Final Design
The redesign clarifies how people can participate, making it easier for interested users to understand how to join.
Before
After
Events page
Final Design
Clarifies the events page as a key revenue driver
Introduces filters to help users find relevant events quickly
Adds a weekly view to make event timing easier to understand
Before
After
Adding filters and making it in calendar form makes it decluttered for people.
REFLECTION
What I learned:
Back to top?
What I learned about AI
AI speeds up exploration, not decision-making.
Prompt quality directly affects design quality.
Different tools excel at different UX stages.
What I learned about design
Structure matters more than visual polish.
Engagement improves when flows are simple
